“Here’s to the Heroes” Provides Free Admission to Company’s
Theme Parks For Military Members and Direct Dependents
St. Louis, Mo. (January 10, 2007) – A tribute
program that so far has provided free admission to
Anheuser-Busch theme parks to more than 1.7 million members of
U.S. and coalition armed forces and their families has been
extended through 2007. Anheuser-Busch launched “Here’s to the
Heroes” in February 2005 to acknowledge the service of military
men and women and the sacrifices made by their families.
“It is gratifying to all of us at Anheuser-Busch
that so many members of our armed forces took advantage of this
program and honored us with a visit,” said Keith M. Kasen,
chairman and president of Busch Entertainment Corporation, the
family entertainment division of Anheuser-Busch. “This is a
difficult time for our men and women in uniform and we are
honored to give them something back.”
Here’s to the Heroes provides a single day’s
free admission to any one SeaWorld or Busch Gardens park, Sesame
Place, Adventure Island or Water Country USA for the service
member and as many as three of his or her direct dependents.
Any active duty, active reserve, ready reserve
service member or National Guardsman is entitled to free
admission under the program. He or she need only register,
either online at www.herosalute.com or in the entrance plaza of
a participating park, and show a Department of Defense photo ID.
Also included in the offer are members of foreign military
forces serving in the coalitions in Iraq or Afghanistan or
attached to American units in the U.S. for training.
“This is one small way we can acknowledge and
thank the soldiers, sailors, Marines, airmen and Coast Guardsmen
whose service helps to preserve the freedom and safety of every
American,” Kasen said. “It’s important to all of us at
Anheuser-Busch that we show our gratitude to the men and women
of our armed forces and their families for the sacrifices they
make on our behalf.”
Here’s to the Heroes is the fourth tribute to
military personnel offered by Anheuser-Busch since Yellow Ribbon
Summer welcomed service members home from the Gulf War in 1991.
More than 4 million people have visited Anheuser-Busch Adventure
Parks free under these programs.
Three Anheuser-Busch parks – SeaWorld Orlando,
Busch Gardens Tampa Bay and SeaWorld San Diego – operate year
round. The company’s remaining parks are seasonal, with varying
opening dates this spring. Each park’s operating schedule is
available online.
Inactive, standby and retired reserve members,
military retirees, U.S. Merchant Marine and civilian Department
of Defense workers are ineligible for the program. |
