“Here’s to the Heroes” Provides
Free Admission to Company’s Worlds of Discovery Parks For
Military Members and Direct Dependents
San Diego.
(Dec. 18, 2007) – “Here’s to the Heroes,” a military
tribute program, which provides free admission to SeaWorld San
Diego and other Anheuser-Busch Worlds of Discovery parks, has
been extended through 2008.
“We take great
pride in saluting our men and women in uniform, especially with
San Diego being home to the largest Navy and Marine Corps
complex in the world,” said SeaWorld General Manager Andy
Fichthorn. “For all of us at SeaWorld and Anheuser-Busch, it’s
an honor to show our appreciation for the sacrifices they and
their families make every day for our freedom.”
“Here’s to the
Heroes” provides a single day’s free admission to any one
SeaWorld or Busch Gardens park, Sesame Place, Adventure Island
or Water Country USA for the service member and as many as three
of his or her direct dependents.
Any active duty,
active reserve, ready reserve service member or National
Guardsman is entitled to complimentary admission under the
program. He or she need only register, either online at
www.herosalute.com or in the entrance
plaza of a participating park, and show a Department of Defense
photo ID. Also included in the offer are members of foreign
military forces serving in the coalitions in Iraq or Afghanistan
or attached to American units in the U.S. for training.
“This is our small
way of paying tribute to the sailors, Marines, Coast Guardsmen,
soldiers and airmen for their dedicated service to our nation,”
Fichthorn said. “It is gratifying to all of us at that so many
members of our armed forces have already taken advantage of this
program and we’re looking forward to them visiting again in
2008.”
The tribute program
has provided free admission to nearly 4 million members of U.S.
and coalition armed forces and their families. Anheuser-Busch
launched “Here’s to the Heroes” in February 2005 to acknowledge
the service of military men and women and the sacrifices made by
their families. “Here’s to the Heroes” is the fourth tribute to
military personnel offered by Anheuser-Busch since Yellow Ribbon
Summer welcomed service members home from the Gulf War in 1991.
Inactive, standby
and retired reserve members, military retirees, U.S. Merchant
Marine and civilian Department of Defense workers are ineligible
for the program. The program does not include Discovery Cove or
SeaWorld’s new waterpark, Aquatica.
Three
Anheuser-Busch parks – SeaWorld Orlando, Busch Gardens Tampa Bay
and SeaWorld San Diego – operate year round. The company’s
remaining parks are seasonal, with varying opening dates this
spring. Each park’s operating schedule is available online.
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